Media & Entertainment
Transforming digital advertising with technology & data science
Not only this, the expansion of distribution to OTT services offering advertising-free content is putting tremendous pressure on the margins of many traditional home entertainment companies. In order to address all these challenges, GGK offers you a broad range of services to reduce your cost, streamline your operations, increase your customer reach, monetize your content keeping pace with the changing customer behaviour.
Digital Marketing
In this dynamic environment, Advertising industry is undergoing a dramatic transformation and is facing numerous challenges. The access to multiple screens, time shifting TV ads, decline in print circulations, rise of mobile broadband and proactive customer behaviour have made it challenging for the advertising agencies to maintain brand consistencies on multiple digital assets. The agencies are required to streamline their operations and business processes in order to meet client’s demand for better business insights.
GGK Tech offers a range of services for the Advertising agencies like you based on your unique business need and help you generate better results for clients.
How can we help?
- Implement predictive behavior models to have a single view of Customer Consolidation between various point of contacts
- Provide a consistent multi screen user experience through personalised recommendation engines
- Optimise your ad sales through by implementing a real time ad inventory management system
- Direct marketing services including Lead management, Online coupon management, Search engine marketing, Viral search marketing services and fulfilment
- Generate relevant business insights using our Reporting and Analytics services including Campaign performance analytics, Web analytics and Social media analytics
Print and Publishing
Emerging digital technologies are one of the major defining factors that are changing the face of the print and publishing industry. Proliferation of devices, need of multiple format compatibility, rising competition from self publication platforms and e-distribution, contextualised content and subscription based services are the key challenges of the industry that requires to be addressed.
GGK Tech with its extensive expertise in print and publishing world offers you insights that you require to succeed in today’s dynamic landscape. We help the leading newspapers, magazines books and journals publishers in reinventing their subscription models, effectively leveraging user demographics and behaviour and delivering more targeted e-publications.
How can we help?
- Customer Data Management through advanced customer analytics and predictive behaviour models
- Design and implementation of real time content delivery engines
- Infrastructure management, cloud enablement, migration and support services for efficient supply chain integration
- Enhance user experience through real time content updates, notifications and semantic content network
- Improve retention rates & enable cross and up-sell opportunities through a combination of subscription and customer relationship management
- Design and implementation of customized mobile apps as the engine for new revenue opportunities
- Leverage the use of advanced data analytics to manage the information on growing social media channels
